Movie Theater Improvement

This Idea is based off of the nearest movie theater.
The Grand in Conroe

People buy tickets to see a movie. But, then they bring their own food in the theater because its 5.00 for anything on the menu.

I think they would make a lot of money and make a lot more people happy if they just do this.

The current pricing is:
$7.50-$8.00 for a Ticket
$3.00 - Medium Popcorn
$3.00 - Medium Drink
$4.00 - Icee

If you just make this litte adjustment:
$11.50-$12.00 - Ticket
$1.00 - Medium Popcorn
$1.00 - Medium Drink
$2.00 - Icee

People want to see a movie. They will buy a ticket. If they walk in the door and you want them to spend another $12.00 on food. They wont do it. They can do without food. But, not a ticket.

You'll profit in the ticket department and probably break right above even after the volume of food/drink increases.